Role: Lead designer and creative owner. Scope: UX, UI, brand assets, SEO structure. Team: external developers, product and sales stakeholders. Duration: 1.5 months for the complete website.
The Challenge
Aigens' website looked dated and no longer matched the scale of the business or its range of products and partner integrations. The site needed a fresh visual design that worked across English, Traditional Chinese and Simplified Chinese for a growing regional audience of restaurant operators, enterprise chains and integration partners.
The Solution
- Audience-first structure: Planned sitemaps and user flows around what each audience looks for first, so they could find the information they wanted in the easiest way.
- UI design and visual assets: Designed high-fidelity wireframes and created all of the visual assets in Adobe Creative Suite, including UI graphics, custom icons, illustrations and motion headers.
- Development and search structure: Led an external development team through sprint reviews, and set up clear heading structure and localised metadata for each language version.
Results & Impact
Domain-wide average position across all queries (lower is better).
Terms such as “kiosk” and “mobile ordering” moved up 25 to 43 positions.
Average engagement time per user, following the redesign.
Data from Google Search Console and GA4, comparing the first 12 months after launch with the 12 months before.
