Creative marketing, brand and digital designer.

The Challenge

Aigens' website looked dated and no longer matched the scale of the business or its range of products and partner integrations. The site needed a fresh visual design that worked across English, Traditional Chinese and Simplified Chinese for a growing regional audience of restaurant operators, enterprise chains and integration partners.

The Solution

• Audience-first structure: Planned sitemaps and user flows around what each audience looks for first, so they could find the information they wanted in the easiest way.
• UI design and visual assets: Designed high-fidelity wireframes and created all of the visual assets in Adobe Creative Suite, including UI graphics, custom icons, illustrations and motion headers.
• Development and search structure: Led an external development team through sprint reviews, and set up clear heading structure and localised metadata for each language version.
• Agency and stakeholder coordination: Briefed the external development team, led sprint reviews, consolidated stakeholder feedback and checked implementation before launch.

The Challenge

Caterlord needed short-form content that could explain POS features and restaurant workflows in an engaging, accessible way without relying on technical tutorials.

The Solution

• Script and character: Wrote the scripts and created the episodic Fortune Cat mascot using Gemini and Jimeng.
• AI voice: Produced a consistent character voice across all four episodes with MiniMax Voice.
• Motion and editing: Added UI motion graphics, sound design and pacing in CapCut and After Effects, built for short vertical feeds.
• Production efficiency: Built an AI-assisted workflow covering scripts, visuals, voice, editing and motion graphics, reducing estimated production time from about four days to under two days per episode.

The Challenge

Avis Hong Kong wanted to promote its premium fleet and reach high-intent social audiences without discounting, which would weaken its premium image. The campaign needed an engaging mechanic that turned online interest into real test-drive experiences.

The Solution

• Concept and voting mechanic: Came up with the idea of a multi-stage vote where followers chose their dream test-drive car from four models (Porsche 718 Cayman S, Land Rover Defender, Tesla Model S and Mini Cooper S), then developed it with the team.
• Open to everyone: Offered chauffeur rides to voters without a driving licence, so more people could take part.
• Brand consistency: Directed and designed all campaign visuals in Adobe Creative Suite, adapting local promotional ideas to Avis's international brand guidelines.
• Event coverage: Produced photos and video of the whole event with the team, from the customer test drives with the winning Porsche to behind-the-scenes moments.