Creative Marketing Designer crafting brand visuals, digital campaigns, and AI-accelerated media.

The Challenge

Aigens' previous corporate website looked dated and struggled to communicate its multi-product SaaS ecosystem and extensive partner integrations. With an expanding regional footprint, the brand needed a unified web experience across English, Traditional Chinese, and Simplified Chinese that could stand out against international competitors and establish instant enterprise authority in sales conversations.

The Solution

• Architecture & Direction: Authored the creative brief, structured the sitemap, and managed an external development team through sprint reviews to build out product pages, showcases, and resources.
• In-House Creative Ecosystem: Produced 100% of the site's visual deliverables across Adobe Creative Suite, including vector UI mockups, custom iconography, illustrations, and motion video headers.
• Search-Ready Structure: Engineered clean on-page semantic hierarchies and localized metadata from launch day to target commercial queries across global markets.

The Challenge

Static marketing collateral generated low click-through rates across fast-scrolling F&B social feeds. Caterlord needed engaging, character-driven video media to explain complex POS features and hardware benefits without producing dry, technical tutorials.

The Solution

• AI Character Direction: Scripted and produced dynamic visual concepts and mascot sequences using Jimeng and Gemini image pipelines, with character voice generated in MiniMax for consistent audio personality across episodes.
• Kinetic Post-Production: Integrated UI motion graphics, sound design, and pacing overlays in CapCut and After Effects for maximum feed retention.
• Production Velocity: Slashed production turnaround time by more than 50% compared to traditional 3D rendering or live shoots.

The Challenge

Avis Hong Kong needed to invigorate engagement on social channels and drive interest in its premium vehicle fleet without relying on standard discount promotions. The goal was to build organic interaction, celebrate premium automotive lifestyle, and convert digital interest into physical test-drive experiences.

The Solution

• Interactive Tournament: Designed a multi-stage social activation where audiences voted for their dream test-drive vehicle among four flagship models: Porsche 718 Cayman S, Land Rover Defender, Tesla Model S, and Mini Cooper S.
• Frictionless Experience: Overcame participation barriers by offering professional chauffeur rides for non-licensed voters, broadening community access and campaign reach.
• Brand Governance: Produced all campaign visual collateral in Adobe Creative Suite, aligning local promotional hooks with Avis international brand identity standards.
• On-Site Documentation: Captured photography and behind-the-scenes event media during the winning Porsche 718 Cayman S customer test-drive sessions.