Creative Marketing Designer crafting brand visuals, digital campaigns, and AI-accelerated media.

The Challenge

Aigens' previous corporate website looked dated and struggled to communicate its multi-product SaaS ecosystem and extensive partner integrations. With an expanding regional footprint, the brand needed a unified web experience across English, Traditional Chinese, and Simplified Chinese that could stand out against international competitors and establish instant enterprise authority in sales conversations.

The Solution

• Architecture & Direction: Authored the creative brief, structured the sitemap, and managed an external development team through sprint reviews to build out product pages, showcases, and resources.
• In-House Creative Ecosystem: Produced 100% of the site's visual deliverables across Adobe Creative Suite, including vector UI mockups, custom iconography, illustrations, and motion video headers.
• Search-Ready Structure: Engineered clean on-page semantic hierarchies and localized metadata from launch day to target commercial queries across global markets.

The Challenge

Static marketing collateral generated low click-through rates across fast-scrolling F&B social feeds. Caterlord needed engaging, character-driven video media to explain complex POS features and hardware benefits without producing dry, technical tutorials.

The Solution

• AI Character Direction: Engineered the episodic mascot concept using Gemini and Jimeng pipelines, pairing visual generation with custom MiniMax voice synthesis to ensure brand voice consistency across episodes.
• Kinetic Post-Production: Integrated UI motion graphics, sound design, and pacing overlays in CapCut and After Effects for maximum feed retention.
• Production Velocity: Slashed production turnaround time by more than 50% compared to traditional 3D rendering or live shoots.

The Challenge

Avis Hong Kong sought to activate its premium vehicle fleet and capture high-intent social audiences without diluting brand equity through discount promotions. The campaign required an engaging mechanic to celebrate the luxury automotive lifestyle and convert digital buzz into confirmed, physical test-drive experiences.

The Solution

• Interactive Tournament: Designed a multi-stage social activation where audiences voted for their dream test-drive vehicle among four flagship models: Porsche 718 Cayman S, Land Rover Defender, Tesla Model S, and Mini Cooper S.
• Frictionless Experience: Overcame participation barriers by offering professional chauffeur rides for non-licensed voters, broadening community access and campaign reach.
• Brand Governance: Produced all campaign visual collateral in Adobe Creative Suite, aligning local promotional hooks with Avis international brand identity standards.
• On-Site Documentation: Captured photography and behind-the-scenes event media during the winning Porsche 718 Cayman S customer test-drive sessions.