Avis Hong Kong Test Drive Campaign
Launched an interactive social campaign to boost luxury car rentals through audience voting and exclusive test drive experiences.
Problem
Avis Hong Kong’s luxury car rentals were underperforming. The brand needed to spark excitement and boost engagement for its premium lineup in a crowded market. Limited awareness and strong competition made it hard to convert interest into bookings.
Solution
Developed an Instagram voting campaign inviting customers to select their dream test drive car.
Designed a multi-phase social activation: voting post, winner announcement reel, and event recap.
Offered a free test drive to the winning car—accessible even for customers without a license via a chauffeur experience.
Results
Increased posts engagement and brand visibility.
Attracted more customers to participate through interactive social media campaigns and live events, generating higher interest in luxury rentals. Set the foundation for ongoing Test Drive Series campaigns, creating lasting excitement and stronger customer relationships. Enhanced Avis’s reputation as an innovative, community-focused company committed to customer experience.
My Role
Concept development, campaign strategy, visual content creation, and live event documentation.
Managed the entire creative process, from initial ideas and campaign planning to producing visual assets and capturing key moments at live events for digital promotion.