Caterlord Social Media & Video Strategy
Rebuilt Caterlord’s social media presence, launching video-driven series to educate, engage, and generate leads for Hong Kong’s restaurant operators.
Problem
Social channels had been dormant for over two years, causing the brand to miss out on key opportunities to connect with new business clients, share industry insights, and drive awareness. This lack of activity meant lost chances to showcase expertise, nurture professional relationships, and stay competitive in the market.
Solution
Developed a platform analysis and targeted a weekly posting strategy, focusing on video for Facebook, Instagram, LinkedIn, and YouTube.
Created multiple series:
Industry Solutions: Campaigns tailored for all types of restaurant operators, including Hotpot, Cha Chaan Teng, Cafes, and more..
Success Stories: On-site restaurant video shoots highlight client solutions and business improvement.
Product Videos: Address specific pain points and offer F&B tech solutions.
Expert Series: Introduced an AI-generated Fortune Cat avatar for product education and feature explanation.
Results
Revived brand presence and established thought leadership in F&B technology by crafting original content that positioned the brand as an industry innovator.
Directly increased leads and built higher engagement across multiple digital platforms with targeted campaigns, social video series, and audience-centric storytelling.
Created sustainable content streams that educate, entertain, and convert, leveraging trending topics, interactive formats, and consistent publishing schedules to maintain audience interest and drive measurable growth.
My Role
Social content strategist: Developed platform-specific strategies, set campaign objectives, and defined content pillars that align with brand goals.
Video creator/editor: Produced engaging video assets, from concept development through post-production, optimized for maximum reach and retention.
AI character producer: Designed and animated AI-powered brand mascots and narrative agents, enhancing story delivery and audience connection.
Campaign planner: Orchestrated cross-channel campaigns, coordinated creative teams, and tracked performance against KPIs to ensure project success.