Caterlord POS Website Redesign & Brand Refresh
Redesigned and rebuilt a B2B POS brand website, transforming it into a lead-generating platform with strategic content and ongoing SEO optimization.
Problem
Caterlord’s website was outdated, poorly structured, and failed to attract new B2B leads or rank on Google, limiting reach and conversion.
Navigation was confusing, content was not optimized for search engines, and the visual design did not reflect the brand’s professionalism. As a result, potential clients struggled to find information or get in touch, causing missed business opportunities and reduced online credibility.
Solution
Led full website overhaul: new UI, brand refresh, content architecture, and product visuals.
Developed a multi-language site with video explainers and user-friendly product pages.
Integrated Google reviews, client testimonials, and a new blog for SEO and trust-building.
Initiated a targeted SEO blog strategy, updating weekly with keyword-optimized posts to improve Google ranking and inbound lead flow.
Results
Modernized site design dramatically improved user engagement and brand reputation.
Visitors spent more time browsing, interacting with features, and contacting sales. The site’s fresh look and intuitive navigation helped build trust with B2B clients, positioning Caterlord as a market leader. Enabled steady growth in qualified demo requests and conversions, turning the website into a reliable sales channel. Built a sustainable workflow for ongoing SEO improvement and market education, making it easier to update content and maintain top search rankings over time.
My Role
End-to-end visual/website creator, multi-language interface designer, video and content strategy, analytics review.
Led the project from initial concept through launch and ongoing optimization—designing visually engaging layouts, implementing accessible multi-language options, developing a clear content plan, and regularly reviewing analytics to drive performance and continuous improvement.